Arm and Aston Martin Aramco Formula One® Team Unite to Champion Equity and Inclusivity in STEM and Motorsport
Equity and inclusivity are core pillars in the Arm DEI (Diversity, Equity and Inclusivity) strategy that helps to drive business and cultural impact within the company and beyond. That overarching commitment is also a vital part of the landmark multiyear partnership between Aston Martin Aramco Formula One® Team and Arm, announced at the Consumer Electronics Show (CES).
The Arm and Aston Martin Aramco commitment to equity and inclusivity
Both tech and motorsport have made substantial strides towards attracting more diverse talent and advancing equity and inclusivity. The partnership aims to accelerate this even further across STEM (Science, Technology, Engineering and Mathematics) and motorsport, and the synergy between these two industries provides fantastic opportunities for Arm and Aston Martin Aramco to work together to nurture diverse talent and leadership. The dual commitment of both organizations to driving equity and inclusivity while collaborating to deliver leading-edge technology platforms makes the partnership truly unique.
Ami Badani, Arm’s Chief Marketing Officer, is excited about the partnership and the benefits it will bring to technology and motorsport. She says: “We believe that if we’re going to change industries like technology and sport for good, then equity and inclusivity needs to be at the heart of everything we do. It was clear from the beginning of the partnership that both Arm and Aston Martin Aramco have shared values around equity and inclusivity, and a similar passion for technology innovation. Through working together in this new partnership, we will be making a meaningful impact in both of these areas.”
Inspiring and empowering future talent
One of the core aims of the partnership is educating and empowering the next generation of engineers, racers and innovators by equipping them with the engineering and technical skills and knowledge needed for a future career in either technology or motorsport. As part of the partnership, Jessica Hawkins, Head of the F1 Academy at Aston Martin Aramco, will represent Arm as an Official Ambassador. In addition, Arm will be actively investing in Jessica’s own career, supporting her growth as a racer and female leader in motorsport, including her ambitions to race at the 24 hours of Le Mans in an Aston Martin car and to be the first female Formula One driver.
Arm’s support as part of the new partnership also extends to the Aston Martin Aramco F1 Academy program led by Jessica, which was created to cultivate women in motorsport. It aims to change the dynamics of an industry where the vast majority of racers are men, yet women are the fastest growing fan base.
A “game-changing” new partnership
Dipti Vachani, SVP and GM of Arm’s Automotive Line of Business, is passionate about the new partnership and what it will bring to representation in STEM and motorsport, particularly Jessica’s own career.
She says: “I realized this new partnership would be truly game-changing when I had a conversation with Jessica for the first time. I felt inspired by her story and achievements and believe that with the right support, Jessica can go as far she can in her career. This partnership is all about showing women that they deserve a seat at the table in tech and sport, with Jessica doing just this for motorsport.”
Ami and Dipti both featured alongside Jessica and Charlie Blackwell, Head of Electronics at Aston Martin Aramco Formula One Team, at CES 2025 to speak about the new partnership, including equity and inclusivity across both industries. They highlighted their own experiences navigating the technology industry and passions to drive greater inclusion into the future of technology and motorsport.
The start of a unique new partnership
The Arm and Aston Martin Aramco partnership represents a truly exciting moment across technology and motorsport. Both Arm and Aston Martin Aramco will be working hard to accelerate equity and inclusivity in STEM and motorsport through driving greater opportunities for the next generation of diverse talent, all while building transformative leading-edge technologies. This is just the start of a truly unique partnership, so watch this space for future developments!
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