Blog February 22, 2021
New C2PA Standards Group to Fight Disinformation
Alongside Adobe, Intel, the BBC, Microsoft and Truepic, Arm is addressing issues of misinformation and disinformation
By Dipesh Patel, Chief Technology Officer, Arm
of a ship, heavily iced over in a marina, circulates widely on social media captioned
“USS Al Gore Global Warming Research Vessel.” A national politician appears
drunk at a press conference caught on camera. Former President Barack Obama
appears on camera talking in part about his successor, Donald Trump, in uncharacteristic,
these pieces of content appear genuine at first glance: genuine enough to go
viral. Yet the United States has no vessels named after the former vice president
and the video of the “drunk” politician was edited to make her seem inebriated.
the case of Obama, actor Jordan Peele appears split screen halfway through the
video, speaking the same words in his own voice. Peele has participated in a
deep fake video and leaves viewers with this message: “Moving forward, we need
to be more vigilant with what we trust from the Internet. It’s a time when we
need to rely on trusted news sources.”
Inauthentic content harms public affairs, corporate business decisions, elections—even people’s health
world of increasingly accessible and powerful digital technologies, the rise of
disinformation and misinformation in various forms is alarming. Content can be
deemed inauthentic if it is deliberately misleading, fabricated or manipulated
in various ways or comes from apparently genuine sources that have in fact been
impersonated. In the wrong hands, inauthentic content harms public affairs,
corporate business decisions, elections—even people’s health.
number of content moderators on social media and fact-checking organizations
has exploded in recent years and our collective ability to keep up with disinformation
is stretched to its limits.
while technology has enabled the rise of misinformation and disinformation in
the digital age, it can and must help to minimize its spread and harmful
effects, while ensuring that responsible technology through ethics, safety and
security can enable sustainable impact in a connected world.
Arm has been at the forefront of
defining many industry standards through the years and we understand that
content authentication starts at the silicon level.
Arm co-founds new cross-industry coalition to fight misinformation and disinformation
That’s why we’re excited about Arm co-founding
the newly formed Coalition
for Content Provenance and Authenticity (C2PA).
Arm joins Adobe, BBC, Intel, Microsoft and Truepic in forming this
cross-industry coalition. Together, we’ll address issues of misinformation
and disinformation and work to establish guidelines and technical
solutions toward that goal. This includes developing an end-to-end open
standard for tracing the origin and evolution of digital content
and ensuring an accurate record of any changes made to original content.
will work closely with organizations such as Project Origin and the Content Authenticity
Initiative (CAI), which focus on implementation of content provenance
standards and technologies. The Adobe-led CAI focuses on media capture, editing
tools and the creative community to ensure content coming from any source can
have provenance at its core.
Origin focuses on establishing and maintaining the provenance of content from
trusted points of origin, including authentication of content through its
travel and transformation through the news publishing ecosystem. Origin will
champion the adoption of interoperable workflows between publishers.
this common goal, the organizations formed the C2PA in 2021 to unify technical
specification efforts under a single entity. The C2PA strives for a technology
standard to be widely adopted across the web, client devices, and more broadly,
anywhere people create or consume content, from professional cameras to
newsfeeds on smartphones.
Our role in ensuring standards apply wherever Arm technology is used
Arm will provide its perspective from the bottom of the hardware stack—the point of capture if you will—to ensure global standards are inclusive and adequate. We will look to ensure that these standards will apply wherever Arm hardware is deployed and add more specific technical expertise around security needs at the silicon level.
attempting to minimize the flow of misinformation by offering the opportunity
for anyone publishing or accessing media via the internet to be able to
demonstrate that it a) comes from where it says it has come from and b) is in
the state the publisher intended.
important to be clear that we are not making judgements on the relative
reliability of the content, journalist or publisher: others are working in this
space. The standards that will emerge will ensure
cryptographic integrity of the claims and assertions regarding provenance and
authenticity and provide the means to embed those claims/metadata into the
content items themselves.
The consequences of inaction
We’ve all chuckled at some early examples of fake content, whether it’s the Obama segment or this clever deepfake of actor-impressionist Bill Hader’s face morphing into Arnold Schwarzenegger as he impersonates the actor on a late-night talk show.
we’ve also read stories that don’t match the headlines or seem to come from a
reputable source but actually don’t.
each chuckle, however, comes some anxiety. We see how easy it is to spread fake
content and mislead millions of people; we understand that there are serious societal
consequences for this abuse.
We’re excited about our participation and encouraged by the broad industry activity in this area, from C2PA to CAI and Origin and others.
Join the Coalition for Content Provenance and Authenticity (C2PA)
We invite Arm ecosystem partners and anyone concerned about these issues to join us in the fight against the dangerously destabilizing forces of mis/dis-information.
Please email firstname.lastname@example.org or email@example.com for more information.
Any re-use permitted for informational and non-commercial or personal use only.
Brian Fuller and Jack Melling