Arm Announces Appointment of Ami Badani as Chief Marketing Officer
CAMBRIDGE, England, Nov. 13, 2023 – Arm Holdings plc (Nasdaq: ARM, “Arm”) today announced the appointment of Ami Badani as chief marketing officer (CMO) with immediate effect. Badani will lead the Arm global marketing organization and report to Arm CEO Rene Haas.
“Arm is foundational to the world’s most advanced technology companies and is at the forefront of the semiconductor industry’s transition to AI,” said Badani. “It is an incredible time to join Arm and I look forward to working with a world-class team.”
Badani joins Arm from NVIDIA, where she held the role of Vice President of Marketing and Developer Products. At NVIDIA, her responsibilities included cultivating the developer ecosystem for Data Processing Units (DPUs), driving the data strategy for Generative AI, and leading the company’s product and technical marketing efforts for the data center portfolio, one of NVIDIA’s largest growth areas.
“As we continue to advance the Arm compute platform, reaching a more diverse set of customers and developers in the AI era is critical,” said Rene Haas, chief executive officer, Arm. “Ami’s experience in AI and proven track record in creating awareness among developer ecosystems make her a natural fit to lead our marketing efforts in building the future of computing on Arm.”
Badani brings to Arm a unique mix of technology marketing, product management, strategy and investment experience. Prior to NVIDIA, Ami was CMO at Cumulus Networks, a provider of enterprise-class software that was acquired by NVIDIA in 2020. Badani also held marketing and product management leadership roles at several technology companies, including Cisco Systems. Prior to joining Cisco, Badani worked as an investment banker at Goldman Sachs and J.P. Morgan.
Badani holds an MBA from the University of Chicago Booth School of Business and a B.S. in business from the University of Southern California.
About Arm
Arm is building the future of computing. Our energy-efficient processor designs and software platforms have enabled advanced computing in more than 270 billion chips and our technologies securely power products from the sensor to the smartphone and the supercomputer. Together with 1,000+ technology partners, we are enabling artificial intelligence to work everywhere, and in cybersecurity, we are delivering the foundation for trust in the digital world – from chip to cloud. The future is being built on Arm.
All information is provided “as is” and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries or affiliates). All brands or product names are the property of their respective holders. © 1995-2023 Arm Limited.
Contacts:
Media
Arm External Communications
Global-PRteam@arm.com
Investors
Arm Investor Relations
investor.relations@arm.com
Any re-use permitted for informational and non-commercial or personal use only.
Latest on X
AI is a transformative force reshaping how we work, communicate, and solve problems.
Our AI Readiness Index offers actionable insights to help businesses adapt, innovate, and lead in the new world of AI.
Explore the findings ➡️
For 40 years, silicon innovation has redefined computing. Today, AI is driving a new era of custom silicon.
From mobile chipsets to next gen AI-optimized silicon designs, EVP of Solutions Engineering Kevork Kechichian breaks down how Arm is shaping the future 💬…
What does it take to become a CEO?
On the latest Tech Unheard episode, @aicha2evans joins Rene Haas to share her incredible path to CEO of @Zoox. Along the way, the two find powerful parallels in their journeys through the world of tech.
🎧 Listen now: https://okt.to/l1ic8U
Unlocking the full potential of AI & future technologies begins with making them accessible.
Our 10+ year partnership with @UNICEF plays a vital role in these efforts.
Charlotte Eaton, our Chief People Officer speaks to @TheTimes about our work together: https://okt.to/JjLoeU
How will automation and AI shape the future of work?
Renowned historian @crmiller1 and Arm CEO Rene Haas explore these big questions and more on Tech Unheard.
🎧 Listen now - new episode coming soon: https://okt.to/ZdGPVj
🎮 #GDC2025 brought together the brightest minds in gaming - and Arm was at the center of the action!
Our Developer Summit was packed with insights sharing the future of mobile game development and innovation.
Re-live it: https://okt.to/V1qKoN
🔎 Let’s take a closer look at the Arm Accuracy Super Resolution (Arm ASR) plugin for Unreal Engine at #GDC2025!
We’re showcasing the plugin with Mori, our in-house demo game that is being rendered at a 50% screen ratio and upscaled to full resolution using Arm ASR.
See why the…
At #GDC2025, get a glimpse of Mori, our cutting-edge demo showcasing next-generation graphics technology, powered by Arm Immortalis. 📱
Mori leverages Lumen in @UnrealEngine 5.3 and Arm Accuracy Super Resolution, boosting performance and bringing next-level visuals to mobile.
With #GDC2025 in full swing, we’re taking a moment to celebrate our epic Developer Summit!
A packed room, expert insights, and invaluable tips, tricks, and tools - all focused on building the ultimate mobile gaming experiences on Arm.
🙌 We're proud to be named one of the most innovative companies in AI by @FastCompany!
In the 2025 rankings, we secured a top 10 position, recognizing our 35 years of groundbreaking work that sits at the heart of AI innovation today: https://okt.to/D72poR
#FCMostInnovative
📸 Spotted at #GTC25 - catch CEO Rene Haas in conversation with Jim Cramer straight from the GTC show floor
📢 Arm Accuracy Super Resolution is now available to ALL developers!
Now open source under the MIT license & available as a plugin for @UnrealEngine, with a @Unity plugin coming soon, it brings you enhanced visual quality without compromising performance! https://okt.to/e0Blbq…
Attending #GDC2025? See you tomorrow at the Arm Developer Summit!
Get ready to create the ultimate mobile gaming experiences with our action-packed agenda:
📍 WH3020, Moscone Center, San Francisco
The Arm Silicon Startups Contest with Silicon Catalyst is back! 🏆
Get access to our technology through Arm Flexible Access for Startups, expert support, and investor connections to fast-track your product to market & accelerate your innovation journey: https://okt.to/PU6Ids
Arm and NVIDIA are redefining enterprise computing with the NVIDIA Grace™ CPU & Superchips, bridging efficiency and acceleration.
🔊 Listen how here: https://okt.to/2RtqUy
Embedded World 2025, over and out! 🎬
Always a highlight of our annual calendar, it's been great connecting with the AI, IoT and automotive ecosystem to share why the embedded industry is built on Arm.
📷 Here's a look at some of our highlights.
Collaboration is key!
Listen as Christopher Rumpf, Senior Director Software and Solutions, Auto, breaks down the importance of the automotive industry working together on SDVs. 🤝
🚙 @CipiaVision is improving the driving experience with in-cabin sensing, enabled by AI and computer vision on the Arm compute platform.
By detecting drowsiness, distraction, phone use, seatbelt, driver ID, and more, we're bringing trust and safety to the road.
Here's how it…
💭 How can developers accelerate edge AI?
John Thompson, Senior Director of Software and Ecosystems, IoT, shares how Arm Kleidi for IoT is unlocking CPU performance for the next generation of edge AI applications - with some impressive results so far.
Edge AI is evolving fast. 💨
With the new Armv9 edge AI platform is set to drive the next wave of innovation, Paul Williamson, SVP and GM for IoT, shares his thoughts on what to expect next, from LLMs and SLMs on-device to new use cases across industries.
Listen in.
👇
With @alifsemi's latest MCUs and the Arm Ethos-U85, you can efficiently execute transformer networks for genAI workloads.
That means faster, more accurate processing for vision, voice, text and sensor data - without relying on the cloud. ☁️
#EmbeddedWorld #ew25
OEMs are increasingly focused on enhancing the emotional connection between humans and their cars.
Christopher Rumpf shares how the SOAFEE SIG makes this possible, experimenting with the cloud-to-car continuum on Arm to shape the future of AI-enabled, software-defined vehicles.…
Here's to the final day of Embedded World 2025!
We're ready for a jam-packed day filled with insight, conversations and innovation.
One stars of the show has been our SoCks! 🧦
If you picked up a pair - past or present - we’d love to see them in action. Share your best SoCks…
Tech leaders take on “This or That” at Embedded World 2025! 🔥
We put some of Arm’s brightest minds in the hot seat. Watch now and play along!
#ew25
