Arm Announces Appointment of Ami Badani as Chief Marketing Officer
CAMBRIDGE, England, Nov. 13, 2023 – Arm Holdings plc (Nasdaq: ARM, “Arm”) today announced the appointment of Ami Badani as chief marketing officer (CMO) with immediate effect. Badani will lead the Arm global marketing organization and report to Arm CEO Rene Haas.
“Arm is foundational to the world’s most advanced technology companies and is at the forefront of the semiconductor industry’s transition to AI,” said Badani. “It is an incredible time to join Arm and I look forward to working with a world-class team.”
Badani joins Arm from NVIDIA, where she held the role of Vice President of Marketing and Developer Products. At NVIDIA, her responsibilities included cultivating the developer ecosystem for Data Processing Units (DPUs), driving the data strategy for Generative AI, and leading the company’s product and technical marketing efforts for the data center portfolio, one of NVIDIA’s largest growth areas.
“As we continue to advance the Arm compute platform, reaching a more diverse set of customers and developers in the AI era is critical,” said Rene Haas, chief executive officer, Arm. “Ami’s experience in AI and proven track record in creating awareness among developer ecosystems make her a natural fit to lead our marketing efforts in building the future of computing on Arm.”
Badani brings to Arm a unique mix of technology marketing, product management, strategy and investment experience. Prior to NVIDIA, Ami was CMO at Cumulus Networks, a provider of enterprise-class software that was acquired by NVIDIA in 2020. Badani also held marketing and product management leadership roles at several technology companies, including Cisco Systems. Prior to joining Cisco, Badani worked as an investment banker at Goldman Sachs and J.P. Morgan.
Badani holds an MBA from the University of Chicago Booth School of Business and a B.S. in business from the University of Southern California.
About Arm
Arm is building the future of computing. Our energy-efficient processor designs and software platforms have enabled advanced computing in more than 270 billion chips and our technologies securely power products from the sensor to the smartphone and the supercomputer. Together with 1,000+ technology partners, we are enabling artificial intelligence to work everywhere, and in cybersecurity, we are delivering the foundation for trust in the digital world – from chip to cloud. The future is being built on Arm.
All information is provided “as is” and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries or affiliates). All brands or product names are the property of their respective holders. © 1995-2023 Arm Limited.
Contacts:
Media
Arm External Communications
Global-PRteam@arm.com
Investors
Arm Investor Relations
investor.relations@arm.com
Any re-use permitted for informational and non-commercial or personal use only.
Latest on X
With #GDC2025 in full swing, we’re taking a moment to celebrate our epic Developer Summit!
A packed room, expert insights, and invaluable tips, tricks, and tools - all focused on building the ultimate mobile gaming experiences on Arm.
🙌 We're proud to be named one of the most innovative companies in AI by @FastCompany!
In the 2025 rankings, we secured a top 10 position, recognizing our 35 years of groundbreaking work that sits at the heart of AI innovation today: https://okt.to/D72poR
#FCMostInnovative
📸 Spotted at #GTC25 - catch CEO Rene Haas in conversation with Jim Cramer straight from the GTC show floor
📢 Arm Accuracy Super Resolution is now available to ALL developers!
Now open source under the MIT license & available as a plugin for @UnrealEngine, with a @Unity plugin coming soon, it brings you enhanced visual quality without compromising performance! https://okt.to/e0Blbq…
Attending #GDC2025? See you tomorrow at the Arm Developer Summit!
Get ready to create the ultimate mobile gaming experiences with our action-packed agenda:
📍 WH3020, Moscone Center, San Francisco
The Arm Silicon Startups Contest with Silicon Catalyst is back! 🏆
Get access to our technology through Arm Flexible Access for Startups, expert support, and investor connections to fast-track your product to market & accelerate your innovation journey: https://okt.to/PU6Ids
Arm and NVIDIA are redefining enterprise computing with the NVIDIA Grace™ CPU & Superchips, bridging efficiency and acceleration.
🔊 Listen how here: https://okt.to/2RtqUy
Embedded World 2025, over and out! 🎬
Always a highlight of our annual calendar, it's been great connecting with the AI, IoT and automotive ecosystem to share why the embedded industry is built on Arm.
📷 Here's a look at some of our highlights.
Collaboration is key!
Listen as Christopher Rumpf, Senior Director Software and Solutions, Auto, breaks down the importance of the automotive industry working together on SDVs. 🤝
🚙 @CipiaVision is improving the driving experience with in-cabin sensing, enabled by AI and computer vision on the Arm compute platform.
By detecting drowsiness, distraction, phone use, seatbelt, driver ID, and more, we're bringing trust and safety to the road.
Here's how it…
💭 How can developers accelerate edge AI?
John Thompson, Senior Director of Software and Ecosystems, IoT, shares how Arm Kleidi for IoT is unlocking CPU performance for the next generation of edge AI applications - with some impressive results so far.
Edge AI is evolving fast. 💨
With the new Armv9 edge AI platform is set to drive the next wave of innovation, Paul Williamson, SVP and GM for IoT, shares his thoughts on what to expect next, from LLMs and SLMs on-device to new use cases across industries.
Listen in.
👇
With @alifsemi's latest MCUs and the Arm Ethos-U85, you can efficiently execute transformer networks for genAI workloads.
That means faster, more accurate processing for vision, voice, text and sensor data - without relying on the cloud. ☁️
#EmbeddedWorld #ew25
OEMs are increasingly focused on enhancing the emotional connection between humans and their cars.
Christopher Rumpf shares how the SOAFEE SIG makes this possible, experimenting with the cloud-to-car continuum on Arm to shape the future of AI-enabled, software-defined vehicles.…
Here's to the final day of Embedded World 2025!
We're ready for a jam-packed day filled with insight, conversations and innovation.
One stars of the show has been our SoCks! 🧦
If you picked up a pair - past or present - we’d love to see them in action. Share your best SoCks…
Tech leaders take on “This or That” at Embedded World 2025! 🔥
We put some of Arm’s brightest minds in the hot seat. Watch now and play along!
#ew25
🚨 Don't miss Rene Haas and @LizClaman today at #SXSW 2025 for an inside look at the state of AI, Arm’s role in it, and what to expect next!
🕝 2:30–3:30 PM CT
https://okt.to/Y9AxlB
Spotted at Embedded World! 👀
Have you managed to catch any of our speakers at the show?
🚘 Generative AI is enabling rapid advancement in the automotive industry, and we are right at the front of it.
Watch below as Suraj Gajendra, VP of Products and Solutions for Automotive, explains the impact of AI, and what new user experiences are coming into play.
How are we supporting the growth of IoT development for our ecosystem? 🌐
➡️ Enhancing AI performance, bringing Arm KleidiAI to the IoT, and investing in the range of devices built on Arm.
Paul Williamson, SVP and GM for IoT, gives us all the details.
Ready to star in your own unique story with our Generative AI Photo Booth? 🪄
Using the YOLO11 model, Raspberry Pi 5 detects objects and creates an amazing story using the TinyStories SLM.
If you're at the event, come check it out, and get it all printed on a postcard to take…
Cortex-A320 supports both rich and real-time operating systems. 💪
Listen as John Thompson, Senior Director of Software and Ecosystems, talks to us more about it.
🚗 The biggest challenge for vehicle OEMs today?
Ensuring robust software infrastructure, seamless deployment, and planning for the future demands of AI driven applications.
Suraj Gajendra, VP of Products and Solutions for Automotive, breaks it down.ai-d
#EmbeddedWorld #EW25
By leveraging the leading-edge capabilities of the Arm compute platform, @RenesasGlobal's new RZ/V2N brings advanced endpoint vision AI to a huge range of applications, from smart city to industrial.
See it for yourself this Embedded World! #ew25 #EmbeddedWorld
Introducing the new RZ/V2N MPU, targeting high-volume vision AI. With the latest addition of the RZ/V2N, the RZ/V series has now expanded to cover a full range of markets, from the low-end RZ/V2L to the high-end RZ/V2H.
Learn more: https://bit.ly/41VyDx8
#MPU #DRP
