
CAMBRIDGE, England, Nov. 13, 2023 – Arm Holdings plc (Nasdaq: ARM, “Arm”) today announced the appointment of Ami Badani as chief marketing officer (CMO) with immediate effect. Badani will lead the Arm global marketing organization and report to Arm CEO Rene Haas.
“Arm is foundational to the world’s most advanced technology companies and is at the forefront of the semiconductor industry’s transition to AI,” said Badani. “It is an incredible time to join Arm and I look forward to working with a world-class team.”
Badani joins Arm from NVIDIA, where she held the role of Vice President of Marketing and Developer Products. At NVIDIA, her responsibilities included cultivating the developer ecosystem for Data Processing Units (DPUs), driving the data strategy for Generative AI, and leading the company’s product and technical marketing efforts for the data center portfolio, one of NVIDIA’s largest growth areas.
“As we continue to advance the Arm compute platform, reaching a more diverse set of customers and developers in the AI era is critical,” said Rene Haas, chief executive officer, Arm. “Ami’s experience in AI and proven track record in creating awareness among developer ecosystems make her a natural fit to lead our marketing efforts in building the future of computing on Arm.”
Badani brings to Arm a unique mix of technology marketing, product management, strategy and investment experience. Prior to NVIDIA, Ami was CMO at Cumulus Networks, a provider of enterprise-class software that was acquired by NVIDIA in 2020. Badani also held marketing and product management leadership roles at several technology companies, including Cisco Systems. Prior to joining Cisco, Badani worked as an investment banker at Goldman Sachs and J.P. Morgan.
Badani holds an MBA from the University of Chicago Booth School of Business and a B.S. in business from the University of Southern California.

About Arm
Arm is building the future of computing. Our energy-efficient processor designs and software platforms have enabled advanced computing in more than 270 billion chips and our technologies securely power products from the sensor to the smartphone and the supercomputer. Together with 1,000+ technology partners, we are enabling artificial intelligence to work everywhere, and in cybersecurity, we are delivering the foundation for trust in the digital world – from chip to cloud. The future is being built on Arm.
All information is provided “as is” and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries or affiliates). All brands or product names are the property of their respective holders. © 1995-2023 Arm Limited.
Contacts:
Media
Arm External Communications
Global-PRteam@arm.com
Investors
Arm Investor Relations
investor.relations@arm.com
Latest on X
Earlier today, Arm CEO Rene Haas joined President Trump and other leaders at the @InvestAmerica24 Roundtable to discuss how public-private collaboration can expand financial literacy, innovation, and opportunity for the next generation, supported by tech that works for all.
Today at 2pm ET: Rene Haas joins the @InvestAmerica24 CEO Council live from the White House for the InvestAmerica Roundtable.
Rene will discuss how to increase financial security through public-private collaboration, unlocking innovation and opportunity for the next generation:…
Built for Performance. Built for Cars. Built on Arm. 🚘
Explore how the new Arm Zena CSS enables automotive OEMs and silicon providers to design confidently, scale efficiently & move fast!
🔎 Read how Zena CSS is the compute platform for next-generation AI-defined vehicles in…
Super Mario runs on Arm! 🎉
The Nintendo Switch 2 is officially here.
Big congratulations to @nvidia and Nintendo, together we’re leveling up the gaming experience with next-gen performance built on Arm.⚡️
Human Experience 🤝 Technical Innovation
Head over to our blog to learn how RelaJet and Arm are working together to create smart, human-centered AI-based technology that improves the everyday lives of people with hearing difficulties.
🔗 https://okt.to/of7BC0
⏳ 1 hour to go!
Catch Peter Hodges (Arm) and Peter Sauerbrei (@EpicGames) live at Unreal Fest Orlando as they dive into how Arm ASR brings console-quality graphics to @Fortnite on mobile. 🎮
📅 June 4 | 2–3 PM ET
📺 Watch live: https://okt.to/co2tx1
Accelerating the AI-defined vehicle era. 🏎️
🆕 Introducing Arm Zena Compute Subsystems, our new platform that cuts time to silicon by up to 12 months, bringing safer, smarter automotive innovation to market faster. Just ask the automakers already building on it:…
Chiplets are real, and the Arm ecosystem is shaping how they’re built.
Our partners, @awscloud, @AmpereComputing, and @nvidia are leading the shift to modular, disaggregated designs.
Arm's Chiplet System Architecture will enable chiplet to work together across hardware,…
We're proud to be working with @EpicGames to bring Arm ASR to @Fortnite console-quality graphics for mobile players. 🎮
This collaboration shows what’s possible when performance, efficiency, and visual quality come together.
🔗 Read how it works: https://newsroom.arm.com/blog/arm-asr-epic-games-fortnite?utm_source=twitter&utm_medium=social-organic&utm_content=newsroom&utm_campaign=mk24_developer_na
🚘 From a garage in Cambridge to the CEO of @wayve_ai, @alexgkendall built a global autonomous driving company from the ground up and learned a lot along the way.
🎧 Hear his story and bold vision for the future of AI-enabled autonomy on Tech Unheard: https://newsroom.arm.com/podcasts/tech-unheard-episode-6-alex-kendall?utm_source=twitter&utm_medium=social-organic&utm_content=podcast&utm_campaign=mk08_brand_npr
The future of AI depends on real-world impact. And it begins with Arm.
We're delivering the performance, scale and efficiency to make the impossible possible, one breakthrough at a time.
Celebrate the AI-first future, built on Arm, with our new film: https://www.arm.com/company/discover-arm?utm_source=twitter&utm_medium=social-organic&utm_content=landingpage&utm_campaign=mk08_brand_na
Cloud-native teams run more services than ever - containers, databases, observability tools.
@authzed needed to balance performance, efficiency, and cost.
➡️Their solution: Arm everywhere, across laptops, CI/CD, and cloud
➡️The result: Faster builds, lower costs, better scale.…
Join Rene Haas on June 17 as he opens Day 2 of #TheSixFiveSummit.
He’ll share insights on the AI era and how the Arm compute platform is driving innovation from edge to cloud with unmatched performance and efficiency.
Don’t miss it! https://www.sixfivemedia.com/summit?utm_source=sosha&utm_medium=social&utm_campaign=summit&utm_term=arm&utm_content=x #AIUnleashed
Mobile games are evolving fast, and so is what’s possible on Arm.
Join us at Unreal Fest Orlando as we share how developers can bring outstanding quality to mobile without sacrificing performance.

Learn how @Arm and Epic Games are empowering developers to achieve new levels of visual quality for mobile gaming 📱
Join us for a deep-dive into the practical tips for implementing the platform-agnostic, open-source Arm ASR, and how it outperforms traditional methods such as…
AI-defined vehicles will transform every part of driving — from advanced driver monitoring and prediction to highly personalized in-vehicle experiences.
With efficient compute, advanced AI software stacks, and open collaboration, the road to AI-defined vehicles is already here.…
Today, over 90% of the time the average Windows user spends on an Arm-based PC is with applications running natively on Arm. 💻
From managing your calendar in @flexibits to coding with local-first AI in @getpieces.
Explore what’s possible on Windows on Arm:…
From a fridge camera experiment at MIT, to founding @scale_AI, @alexandr_wang realized great AI starts with great data.
🎧 Hear the origin story on the recent episode of Tech Unheard, available wherever you get your podcasts: https://okt.to/N2V4Mi
AI is reshaping how vehicles are designed, built, and driven. From real-time edge performance to built-in functional safety and scalable software platforms, the automotive industry is evolving fast—and Arm is helping power the transformation. 🚗
Read more →…
🥳 We're honored to partner with such an impactful community that uses technology to advance conservation.
From AI to open-source tools, these innovations are helping drive meaningful change for people and nature.
Congratulations to all the winners! 👏

After reviewing 251 applications, it’s time to introduce the winners of the WILDLABS Awards 2025!
We're honoured to work with @Arm again to support and advance the adoption, scaling, & innovation of #conservationtech.
Learn more about the awardees here: https://wildlabs.net/article/announcing-wildlabs-awards-2025-grantees
AI is transforming everything, but to unlock its full potential, we need to rethink how it’s built. It’s not just about powerful hardware. It’s about smarter software. 🔓
Here’s how Arm is enabling AI innovation, from in your pocket to the cloud. ⬇️
https://okt.to/oqPayg
Chris Bergey opened #COMPUTEX2025 with a clear message: the Arm compute platform and world-leading ecosystem is at the center of AI.
As AI moves faster than ever, we're delivering the performance and efficiency the world needs to build the future on Arm: https://okt.to/ncfIW5
🚀 Speed. ✅ Quality. ✅ Cost. ✅ With Google Axion, @loveholidays didn’t have to compromise.
When Google Cloud launched their first custom Arm-based CPU, Axion - loveholidays saw an opportunity to break the “pick two” rule of tech. What they found exceeded expectations:
➡️27%…
Supercharged AI experiences are on the horizon for PC and mobile, with new Arm KleidiAI integration into ONNX Runtime!
This Arm and @Microsoft collaboration is bringing faster AI experiences across Windows and Android, and accessible optimizations for developers’ AI workloads.…
Speed. Quality. Cost. With Google Axion, @loveholidays scored all three.🚀
Powered by Arm Neoverse, Axion helped cut latency by 54%, boost conversions, and reduce costs without compromise.
🚀 Speed. ✅ Quality. ✅ Cost. ✅ With Google Axion, @loveholidays didn’t have to…







