Arm Announces Appointment of Ami Badani as Chief Marketing Officer
CAMBRIDGE, England, Nov. 13, 2023 – Arm Holdings plc (Nasdaq: ARM, “Arm”) today announced the appointment of Ami Badani as chief marketing officer (CMO) with immediate effect. Badani will lead the Arm global marketing organization and report to Arm CEO Rene Haas.
“Arm is foundational to the world’s most advanced technology companies and is at the forefront of the semiconductor industry’s transition to AI,” said Badani. “It is an incredible time to join Arm and I look forward to working with a world-class team.”
Badani joins Arm from NVIDIA, where she held the role of Vice President of Marketing and Developer Products. At NVIDIA, her responsibilities included cultivating the developer ecosystem for Data Processing Units (DPUs), driving the data strategy for Generative AI, and leading the company’s product and technical marketing efforts for the data center portfolio, one of NVIDIA’s largest growth areas.
“As we continue to advance the Arm compute platform, reaching a more diverse set of customers and developers in the AI era is critical,” said Rene Haas, chief executive officer, Arm. “Ami’s experience in AI and proven track record in creating awareness among developer ecosystems make her a natural fit to lead our marketing efforts in building the future of computing on Arm.”
Badani brings to Arm a unique mix of technology marketing, product management, strategy and investment experience. Prior to NVIDIA, Ami was CMO at Cumulus Networks, a provider of enterprise-class software that was acquired by NVIDIA in 2020. Badani also held marketing and product management leadership roles at several technology companies, including Cisco Systems. Prior to joining Cisco, Badani worked as an investment banker at Goldman Sachs and J.P. Morgan.
Badani holds an MBA from the University of Chicago Booth School of Business and a B.S. in business from the University of Southern California.
About Arm
Arm is building the future of computing. Our energy-efficient processor designs and software platforms have enabled advanced computing in more than 270 billion chips and our technologies securely power products from the sensor to the smartphone and the supercomputer. Together with 1,000+ technology partners, we are enabling artificial intelligence to work everywhere, and in cybersecurity, we are delivering the foundation for trust in the digital world – from chip to cloud. The future is being built on Arm.
All information is provided “as is” and without warranty or representation. This document may be shared freely, attributed and unmodified. Arm is a registered trademark of Arm Limited (or its subsidiaries or affiliates). All brands or product names are the property of their respective holders. © 1995-2023 Arm Limited.
Contacts:
Media
Arm External Communications
Global-PRteam@arm.com
Investors
Arm Investor Relations
investor.relations@arm.com
Any re-use permitted for informational and non-commercial or personal use only.
Latest on X
By migrating to Arm-based AWS Graviton processors and GitHub’s native Arm64 runners, @ThePSF cut compute costs by 25%, reduced carbon emissions by 40%, and achieved zero downtime - keeping Python’s ecosystem running stronger. ⚡💪
https://okt.to/atludF
Personalized AI is reshaping our daily lives and it all starts with power-efficient compute.
From your morning latte to life-changing medical care, Arm is powering the future of AI everywhere.
Learn more in this @nytimes feature.
https://okt.to/5AQvsK
A new era for robotaxis and intelligent mobility is here. 🚗
Auto leaders like @LucidMotors, @MercedesBenz, and @Stellantis are driving innovation with the @NVIDIA DRIVE AV platform and DRIVE AGX Hyperion 10 architecture — powered by NVIDIA DRIVE Thor featuring Arm Neoverse…
Say hello to the #OPPOFindX9Series, built on our latest Arm v9.3 C1 CPU cluster and G1-Ultra GPU, delivering up to 32% higher performance, 42% better power efficiency, plus new AI-powered features with ColorOS 16.
Congrats, @Oppo! We're excited to continue collaborating on the…
The development of the world’s first blockchain-on-chip for drones is being made possible through Arm Flexible Access, as @Minima_Global and @unisouthampton use Arm compute platforms to explore new approaches to secure, autonomous system design 👏: https://okt.to/UL1Or0
Migrating cloud workloads doesn’t need to be complex.
The new Arm Cloud Migration Assistant Custom Agent, integrated with @GitHub Copilot, accelerates deployment so you can analyze code for readiness and build optimized multi-arch containers faster: https://okt.to/Sou3gr
Migrating cloud workloads doesn’t need to be complex.
The new Arm Cloud Migration Assistant Custom Agent, integrated with @GitHub Copilot, accelerates deployment so you can analyze code for readiness and build optimized multi-arch containers faster: https://okt.to/hQeA8E
Last week, 300+ Arm graduates from 12 countries came together in London for the Global Graduate Conference.
Co-designed by grads, GGC helps our future innovators accelerate their impact and shape the future of AI. 💡
We’re proud that the Arm x @Simprints partnership with @gaviwas a finalist for Partnership of the Year at the @Reuters Sustainability Awards!
A huge congratulations to our teams and partners for their work helping ensure everyone counts. 👏
What gives you the edge in AI? The answer’s in the question!
As AI adoption accelerates, our report with @scsp_ai explores why success depends on rethinking infrastructure to embrace edge AI - backed by policies that prioritize power-efficient computing: https://www.arm.com/-/media/Files/pdf/policies/scsp-arm-position-paper?utm_source=twitter&utm_medium=social-organic&utm_content=report&utm_campaign=mk29_exec-comms_na
🚗 AI inside the car is redefining vehicle design, enhancing safety, personalization, and performance in ways drivers barely notice.
In this #AIToyToTools podcast series, we explore how AI is powering the shift from on-device intelligence to cloud-to-car integration.…
We’re heading to #GitHubUniverse!
Catch us in the Festival Pavilion to explore demos, connect with experts, and discover more on GitHub-native development across cloud, PC and embedded. 💪
+ Wrap up day 1️⃣ with the team at our onsite Happy Hour: https://okt.to/657ei8
Moments before the Geely EX5 UK launch, Dipti Vachani talked about what’s under the hood - Arm Automotive Enhanced technology powering real-time safety, performance and intelligence. #GeelyAutoUK #GeelyEX5 @geelyautouk
The @GeelyAutoUK EX5, built on Arm, brings software-driven intelligence and real-time safety to modern driving.
Powered by Arm Automotive Enhanced technologies, it delivers seamless screens, intelligent park assist & natural voice interaction.
https://okt.to/Nnhtfj…
Something exciting is coming. 👀
Join @GeelyAutoUK for the Geely EX5 launch event, live streaming today, Thursday, Oct 23 at 16:45 BST / 8:45 PT.
We can’t say much yet, but trust us, you’ll want to see this.
🎥 Watch live:
Geely EX5 UK Launch | INTELLIGENT EVERYDAY
Welcome to the Future of Driving!Join us for the exclusive UK launch of the Geely EX5, the next-generation electri...
okt.to
ExecuTorch 1.0 GA is here, and it's redefining what’s possible for AI at the edge. 🙌
Built on PyTorch & optimized for the Arm compute platform, it enables faster, higher-performance AI across devices, bringing edge AI to life everywhere, for everyone: https://okt.to/f83kPo
Our new Bengaluru office set the stage for Rene Haas and @AshwiniVaishnaw's conversation on Tech Unheard.
Fresh from the grand opening, they dive into India’s next chapter, exploring how innovation, talent, and resilience are driving progress in tech🎙️: https://okt.to/ZBcOE1
📷 This time last week at #OCPSummit25!
We joined tech leaders rethinking how the world powers AI, sharing our vision for the open, converged AI data center and highlighting Arm’s FCSA contribution, Arm Total Design expansion, and spot on the OCP Board: https://newsroom.arm.com/blog/key-takeaways-from-ocp-global-summit-2025?utm_source=twitter&utm_medium=social-organic&utm_content=blog&utm_campaign=mk03_infrastructure_na
As Arm's ecosystem continues to unlock better performance per watt at hyperscale - customer momentum on Microsoft’s Arm-based Cobalt 100 VMs for general-purpose and cloud-native workloads is accelerating. ⬇️
How Azure Cobalt 100 VMs are powering real-world solutions, delivering performance and efficiency...
Learn how you can accelerate product development, scale analytics platforms, or improve user experiences with Azure Cobalt 100 VMs.
azure.microsoft.com
For Rene Haas, leadership means moving fast, embracing change, and knowing when to pivot.
Speaking with future leaders at @CarnegieMellon, he highlighted the importance of experimentation and learning from fast failure.
🎧 Hear more on Tech Unheard: https://okt.to/Jbgn2E
🆕 We’re expanding Arm Flexible Access to include our first Armv9 edge AI platform, giving innovators low-cost access to the performance, efficiency, & security they need to bring intelligence to every edge device, and drive the next wave of AI innovation: https://okt.to/GyJDV2
“Stay useful, stay flexible and hold the door open for the person behind you.” – Tamika Curry Smith, Arm
Ahead of the #USGP, Arm and the @AstonMartinF1 Team joined forces in Austin to inspire high school and university students through hands-on learning, mentoring, and…
SME2’s integration into @OPPO’s AI framework is a huge step for on-device AI!
Built into the Arm Lumex compute platform, SME2 delivers faster, more efficient AI performance - with a 1.2x performance improvement and 63% reduction in quantization precision loss in OPPO AI’s…
The @nvidia DGX Spark is now available, with leading OEMs launching new AI workstations.
Built on the Arm-based NVIDIA GB10 Grace Blackwell Superchip, these desktop computing systems deliver petaflop-scale AI performance and support for models up to 200B parameters, all…
