Aston Martin Aramco Formula One® Team and Arm Join Forces to Advance Equity and AI-driven Innovation in the World’s Most Technical Sport

AMRTC, Silverstone, 8 January 2025 – The Aston Martin Aramco Formula One® Team has announced a landmark multi-year partnership with Arm, who join as the team’s Official AI Compute Platform Partner. The partnership spans technology and inclusion, driving positive change across STEM and motorsport.

As a global leader in power-efficient, high-performance compute technology, Arm’s innovation powers more than 300 billion devices worldwide from sensors, to smartphones, to supercomputers and racecars. In Formula One – the pinnacle of technical precision and innovation – the Arm® compute platform will will drive advancements in AI and computing, enabling Aston Martin Aramco to push the boundaries of performance both on and off the track.  

Through the partnership, Arm and the team aim to foster a more inclusive and equitable future in motorsport and STEM. Jessica Hawkins, Head of F1 Academy at Aston Martin Aramco, will represent Arm as an Official Ambassador, championing opportunities for women in motorsport. Arm are proud to support the team’s F1 Academy programme which was created to nurture female talent and aligns with Arm’s mission to empower the next generation of engineers, racers and innovators.

The partnership will include initiatives to advance pathways for women in motorsport and in leadership, including Arm’s role as the Presenting Partner for the team’s International Women’s Day activities. Together, they will inspire and enable a new generation of talent while addressing the gender gap in technical fields.

With Formula One widely regarded as one of the most technical global sports, Arm’s technology and AI expertise will play a pivotal role in enhancing the team’s performance on and off the track. Arm’s automotive technologies are designed to meet the growing computing, safety and real-time demands of modern vehicles, and are already deployed in several applications in the Aston Martin Aramco racecar. By partnering on designing leading-edge systems, the two teams will develop innovative control and instrumentation systems that can be used directly on the car, and in test and development environments, to deliver on-track performance gains. Areas of focus include the development of intelligent wheel guns, automated jacks, release light systems for a new pit-stop system and in the instrumentation and control for the team’s new wind tunnel model.

This collaboration exemplifies the shared vision of Arm and Aston Martin Aramco to accelerate innovation, advance equity and inspire future generations in one of the world’s most demanding and dynamic arenas.

Arm branding will feature on the rear wing arm of the AMR25 car and the pit stop gantry for every race. The brand will also receive elevated visibility on the F1 Academy car and race suit.

A livestream at CES – the world’s biggest tech show – featured key spokespeople from both organisations and explored the future opportunities this partnership will bring, particularly around inclusion for women in motorsport and a groundbreaking technology collaboration.

Andy Cowell, CEO, Aston Martin Aramco Formula One® Team, said: “This partnership with Arm marks an exciting chapter in Aston Martin Aramco’s journey. Arm’s expertise in compute and AI technology will play a significant role in enhancing performance and driving forward engineering innovation inside the team, to help deliver performance on the track. This partnership brings an opportunity to push the boundaries of what we can achieve off track too with a clear focus to champion women in STEM and motorsport, aligning with our own goals to create an inclusive and diverse culture and attract the very best talent as part of our Make a Mark strategy.”

Ami Badani, Chief Marketing Officer, Arm, said: “Arm has been at the heart of innovation for over three decades, driven by our commitment to finding unique opportunities that allow us to inspire and empower the next generation of engineers and racers.  We are excited to partner with Aston Martin Aramco to foster new pathways for talent in STEM and women in motorsport, while also advancing performance on the track and in the car through leading edge AI technologies from Arm.”

About Aston Martin Aramco Formula One® Team

The iconic Aston Martin marque was founded in 1913 by Lionel Martin and Robert Bamford. Together they competed at the Aston Hill Climb and their success in racing laid the foundations to develop a succession of ultra-luxury high performance automobiles, including the iconic DB5, Vantage, Vanquish, DBX707 – the world’s fastest luxury SUV – and the F1-inspired Aston Martin Valkyrie.

A brand born from racing has evolved to become the epitome of British luxury and technology on the road. The company’s first Grand Prix was in 1922, while the marque famously won the 24 Hours of Le Mans in 1959 and briefly competed in Formula One in 1959 and 1960.

Aston Martin returned to the Formula One grid in 2021 under the leadership of Canadian entrepreneur, Lawrence Stroll. Since then, the team has invested heavily, opening its new AMR Technology Campus in Silverstone during the summer of 2023 – the sport’s first new F1 team base for almost two decades. A state-of-the-art wind tunnel is scheduled to be operational in 2025. The new Technology Campus helps the team’s environmental ambitions with better insulation, intelligent use of natural light, and solar panels helping power the site.

Aston Martin enjoyed its most successful season to date in 2023, securing eight podium positions and 280 points on its way to finishing fifth in the Constructors’ Championship. In 2024, double world champion Fernando Alonso and Canadian Lance Stroll headed a driver line-up supported by Test and Reserve Driver Felipe Drugovich, Stoffel Vandoorne and Team Ambassador Pedro de la Rosa.

In 2024, Aston Martin took to the track in the all-female F1® Academy series with Swiss driver Tina Hausmann. She is supported by Aston Martin Aramco’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins, who tested one of the team’s F1 cars in 2023.

Off-track, Aston Martin Aramco conceived its Make A Mark platform – a commitment to drive positive progress through the influence of the team and the profile of Formula One. Make A Mark is built upon three core pillars: sustainability, community and inclusion – all devised to champion an environmental, inclusive and diverse living and working culture with a programme that supports and educates young people, particularly from diverse and ethnic backgrounds, to drive career opportunities within motorsport and STEM.

Responsible business partners include Racing Pride to positively promote LGBTQ+ inclusivity within motorsport, while Spinal Track works with the team to improve accessibility and foster inclusion across the sport. A partnership with the Aleto Foundation provides a leadership programme for young ethnic minority students wanting to learn more about opportunities within motorsport. In January 2024 Aston Martin Aramco became the first Formula One team to comply with ISO standard 50001 – a globally recognised certification that outlines the requirements for improving energy efficiency and performance while reducing consumption and costs.

About Arm

Arm is the industry’s highest-performing and most power-efficient compute platform with unmatched scale that touches 100 percent of the connected global population. To meet the insatiable demand for compute, Arm is delivering advanced solutions that allow the world’s leading technology companies to unleash the unprecedented experiences and capabilities of AI. Together with the world’s largest computing ecosystem and 20 million software developers, we are building the future of AI on Arm.

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