The Tech Trends to Look Out for at CES 2025

Each year kicks off with the Consumer Electronics Show (CES), which showcases the latest and greatest tech innovations from the world’s technology companies, big and small. At CES 2024, AI took center stage, with attendees demoing their latest AI-based tech solutions, including many of Arm’s partners from automotive, consumer technology and IoT markets.

At CES 2025, we anticipate that AI will remain front and center at the event, as it continues to expand and grow at a rapid rate. In fact, Ami Badani, Arm’s Chief Marketing Officer, will be talking with industry leaders, including Meta and NVIDIA, on how to power a sustainable AI revolution. However, we also expect to see more specific tech trends emerging that will set the tone for innovation for the rest of the year.

This blog outlines these trends, and how Arm and our partners are playing leading roles across each one. These include:

• Autonomous driving innovations;
• More AI coming to the car;
• Accelerating automotive software development;
• AI-powered smart home devices, including the TV;
• Momentum around Arm-based PCs and laptops;
• Driving XR tech adoption; and
• The rise of high-performance edge AI.

Autonomous driving innovations

2024 saw various technology innovations that are set to take us closer to fully-fledged autonomous vehicles on the roads. The collaboration between Arm and Nuro is helping to accelerate this future, with the Nuro Driver™ integrating Arm’s Automotive Enhanced (AE) solutions for more intelligent and advanced autonomous experiences in cars. NVIDIA will bring Arm Neoverse-V3AE to its upcoming DRIVE Thor for next-generation software-defined vehicles (SDVs). Several leading OEMs have already announced plans to adopt the chipset for their automotive solutions, including BYD, Nuro, XPENG, Volvo and Zeekr. We expect CES 2025 to highlight the latest technology solutions and collaborations that will define the future of autonomous driving in the year ahead and beyond.

More AI coming to the car to enhance the driver experience

Across in-vehicle infotainment (IVI) and advanced driver assistance systems (ADAS), there have been various OEM innovations in the past year, with AI models being integrated into these systems. For example, Mercedes-Benz is using Chat-GPT for intelligent virtual assistants within its vehicles. It will be fascinating to see the broad range of OEM innovations on display at CES 2025, with 94 percent of global automakers using Arm-based technology for automotive applications. This is alongside the top 15 automotive semiconductor suppliers in the world adopting Arm technologies in their silicon solutions.

As a technology thought leader in the automotive industry, Dipti Vachani, Arm’s SVP and GM for the Automotive Line of Business, will be participating in a CES 2025 panel with leading OEMs, including BMW, Honda and Rivian, as well as Nuro, on revolutionizing the future of driving through unleashing the power of AI. The panel will discuss the technological impacts of AI on future vehicle designs.

However, hardware innovation is only as strong the software to run on it, which is why we are looking forward to AWS, Elektrobit, LeddarTech, and Plus.AI highlighting their latest AI-enabled solutions at CES 2025. AWS will be showcasing its new generative AI-powered voice-based user guide for inside the vehicle, which runs on virtual hardware in the cloud before running on the physical instance in the car. The chatbot-based solution allows users to interact with the car on its features and dashboard information, with the AI small language model (SLM) being continuously kept up-to-date via software.

Other AI-based in-vehicle demos include the US debut of Elektrobit’s first functional safety compliant Linux operating system (OS) for automotive applications, the EB corbos Linux, which has been announced as a 2025 Honoree in Vehicle Tech and Advanced Mobility in the CES 2025 Innovation Awards. LeddarTech, which is already optimizing its ADAS perception and fusion algorithms through utilizing the latest Arm AE solutions and virtual platforms, will display its latest LeddarVision software for SDVs. Meanwhile, Plus.AI will be highlighting their latest AI-based autonomous driving software solutions, demonstrating how its autonomous driving technology stack can scale across all levels of autonomy for passenger cars and commercial vehicles, with this running on any Arm-based hardware.  

Accelerating automotive software development

As the automotive industry evolves to introducing more SDVs on the road, accelerating software development is becoming critical. In 2024, as part of our launch of new automotive technologies, we announced a range of new virtual platforms from our partners. These are transforming the silicon design, development and deployment process, as the virtual platforms allow our partners to develop and test their software before physical software is ready. This accelerates development times and leads to a faster time-to-market.

Tata Technologies will be presenting its cloud-to-car demo, which showcases technologies from all four members of the SDV Alliance – which was launched at CES 2024 – that run both on physical Arm-based hardware and on virtual platforms running in an AWS Graviton-powered cloud instance. Meanwhile, AWS will also be showcasing its Graviton G4 hosted Arm RD-1AE reference implementation running on a Corellium virtual platform. Finally, QNX is using CES 2025 to show how developers can create their own innovative cross-platform solutions through its highly accessible software.

The value of ecosystem collaborations in automotive

At CES 2025, we expect to see a range of automotive partners highlighting the value of ecosystem collaborations to support the development and deployment of software in vehicles. This includes Mapbox, a leading platform for powering location experiences for automakers such as BMW, General Motors, Rivian and Toyota, which recently launched its own virtual platform solution, the Virtual Head Unit (VHU), in partnership with Arm and Corellium. The solution empowers leading automakers to expedite the integration, testing, and validation of their navigation systems.

There will also be a range of SOAFEE members highlighting their latest Blueprints at the event. LG will be introducing the LG PICCOLO, which enhances its Battery Management System (BMS) from a solution that has limited update capabilities to one that can be continuously updated and customized with new scenarios at any time. We have been working with LG to integrate BMS and LG PICCOLO into the cloud virtual platform for the Arm RD1-AE, allowing for virtual validation, lower costs and a quicker time-to-market before deployment to the vehicles. In addition, Tier IV and Denso will showcase their SOAFEE Open AD kit Blueprints for autonomous driving, and Red Hat will highlight its mixed-critical demo to improve security and safety in SDVs.

AI-powered smart home devices, including the TV

Previous CES events have demonstrated the possibilities of true integration across smart home devices and applications, like heating, lighting and security, with the TV at the center of these experiences. This is likely to continue at CES 2025, as the smart home effectively becomes a “smart assistant” that adjusts settings in the home based on user preferences, from temperature and light settings to playing music.

It will also be interesting to see the range of new AI-powered features and applications in next-generation TVs on display at CES. This started with picture quality enhancements and content recommendations, but AI in the TV is now powering a range of new use cases, including health and fitness through body tracking via the smart camera. CES 2025 is likely to unearth yet more fascinating AI use cases for the TV, including new immersive experiences.  

Moreover, as with previous CES events, the latest premium TVs will be on full display. These include new leading-edge Arm-powered TVs from LG, Hisense, Samsung and TCL. CES 2024’s “showstopper” TV product was LG’s transparent TV, so it will be interesting to see what will take the crown in 2025.

Momentum around Arm-based PCs and Laptops

In 2024, there was significant progress with the Windows on Arm (WoA) ecosystem with the most widely used applications on PC and laptop now providing Arm-native versions. Most recently, Google released an Arm-native version of Google Drive for WoA. This continuous momentum means WoA is an increasingly attractive area of tech for the wider ecosystem. We also expect a range of hardware for AI PCs to be highlighted at the event. This includes MediaTek’s Kompanio SoCs for Chromebook devices that are increasingly adopting new AI-based features.

Driving XR tech adoption

2024 saw significant XR tech innovation, with new AR smart glasses, like Snap’s fifth-generation Spectacles, Meta’s next-generation Ray-Ban, and Meta’s Orion smart glasses, being launched and announced. Hardware advancements, including touch screens and camera miniaturization, as well as software improvements in applications and operating systems, have created opportunities for XR wearable devices to become more mainstream.

CES 2025 will provide the perfect platform to highlight further innovation in the XR space, whether this is new wearable devices or supporting tech and apps. For example, SoftBank-backed ThinkAR will be showcasing its range of wearable devices, including AI smart glasses and wearable AI assistants. Meanwhile, there will be AI updates to current generation XR wearable products, like Meta’s Ray-Ban AR smart glasses.

The rise of high-performance edge AI

CES 2024 saw a range of low power IoT products from Arm partners showcasing edge AI capabilities, enabling use cases like presence, face and gesture detection, and natural language processing. At CES 2025, we expect a step-up in edge AI through higher performance use cases on IoT devices, like localized decision-making, real-time data processing and responses, and autonomous navigation. These are particularly beneficial for applications servicing primary industries, as well as smart cities, industrial IoT and robotics, where quick responses to environments are crucial for functionality and safety.

Looking at the shortlist for the CES 2025 Innovation Awards, there are a range of innovative Arm-powered tech products across IoT industries that are showcasing advanced edge AI use cases. For industrial IoT and robotics, R2C2 ARIII is a robot brain that enhances autonomous industrial inspection, while DeepRobotics is demoing its Lynx four-foot robotic dog for diverse terrains. Elsewhere, SoftBank-backed Aizip is highlighting its on-device edge AI application for high-accuracy fish counting in underwater environments.

CES runs on Arm

With unmatched scale that touches 100 percent of the connected global population, we fully expect the Arm compute platform to feature heavily across many of the technologies on display at CES 2025. We will be kicking off the new year through showing the world that Arm is at the heart of AI experiences, with CES running on Arm-powered technology.

To get the latest Arm CES 2025 updates visit here.

We look forward to meeting with you at the event!