Arm at CES 2025: AI Innovations and Technology Highlights

Once again, CES 2025 in Las Vegas proved to be a premier event for showcasing the latest and greatest in technology innovation. This year’s event featured a host of groundbreaking products and announcements that will help to transform a broad range of industries.

Whether it was the significant advancements in autonomous driving, leading-edge technologies for consumer tech markets, or new partnerships, Arm’s presence at CES 2025 highlighted our dedication to driving technology innovation in the age of AI.

Arm’s landmark partnership with the Aston Martin Aramco Formula One Team

The big Arm announcement at CES 2025 was the new landmark multiyear partnership with the Aston Martin Aramco Formula One® Team, with Arm named as the team’s ‘Official AI Compute Platform Partner.’ In Formula One, Arm’s compute platform will drive advancements in AI and computing, helping Aston Martin Aramco push the boundaries of performance on and off the track.

Moreover, through this unique partnership, Arm and Aston Martin Aramco aim to:

• Accelerate equity and inclusivity for the future of STEM and motorsport as described in this blog;
• Encourage opportunities for women in STEM and motorsport, with Jessica Hawkins, Head of F1 Academy at Aston Martin Aramco, representing Arm as an Official Ambassador; and
• Empower the next generation of engineers, racers, and innovators. 

As part of a CES 2025 panel live stream, Ami Badani, Arm’s Chief Marketing Officer, and Dipti Vachani, SVP and GM of Arm’s Automotive Line of Business, sat down with Jessica and Charlie Blackwall, Head of Electronics at Aston Martin Aramco Formula One Team. They spoke about the new partnership and its commitment to driving technology innovation alongside greater equity and inclusivity in tech and motorsport.

Pioneering innovations with NVIDIA

On the Monday before the start of CES 2025, NVIDIA showcased its latest AI-based technology innovations in Jensen Huang’s keynote. Arm’s technology is playing a pivotal role in NVIDIA’s solutions for the next generation of consumer and commercial vehicles. Arm CPU cores are also central to NVIDIA’s new personal AI supercomputer that will deliver accessible high-performance AI compute to developers.

New AI capabilities for next-generation vehicles

During the NVIDIA keynote, Jensen Huang announced that the NVIDIA DRIVE AGX Thor™, a centralized compute system that delivers advanced AI capabilities for a range of automotive applications, will be available for production vehicles later this year. This is the first solution to use Arm Neoverse V3AE, our first ever Neoverse CPU enhanced for automotive applications, with many leading automakers already making plans to adopt NVIDIA DRIVE AGX Thor for the next-generation of software-defined vehicles (SDVs). These include Jaguar Land Rover, Mercedes Benz and Volvo Cars.

Moreover, Toyota was added to the list of OEM partners adopting the Arm-based NVIDIA DRIVE Orin, alongside Lotus Eletre, Lucid, Polestar, Rivian, Zeekr, and Zoox, among others.

For more details on this collaboration, you can read Dipti Vachani’s news blog here.

High-performance AI at developers’ desks

NVIDIA also introduced Project DIGITS, a new personal AI supercomputer that makes it possible for every AI developer to have a high-performance AI system on their desk. This will help to democratize access to high-performance AI computing, enabling a new wave of innovation and research.

Project DIGITS is powered by the NVIDIA GB10 Grace Blackwell Superchip, which features 20 of Arm’s leading-edge CPU cores. Working with NVIDIA and our leading software ecosystem, we cannot wait to see how this new device brings the next generation of highly innovative AI applications to market.

For more insights into Project DIGITS and the GB10 features, you can read a blog from Parag Beeraka, Senior Director, Consumer Computing in the Client Line of Business, here.

The future of automotive is built on Arm

As the big screen at the entrance to the West Hall in the Las Vegas Convention Center said: “the future of automotive is built on Arm”, with 94 percent of global automakers using Arm-based technology in their newest vehicle models.

On the CES 2025 showfloor, this was apparent with a range of new vehicles featuring Arm-based technology, including Honda’s new family concept car called the SUV Zero. This caught the attention of Ami Badani and Will Abbey, Arm’s Chief Commercial Officer, during their CES 2025 show walkthrough, as shown in the video below.

A joint announcement from Renesas and Honda at event confirmed that the new SUV model will run on Arm-based technology, with Renesas signing an agreement with Honda to develop a high-performance system-on-chip (SoC) for the next-generation of SDVs. This will feature Renesas’ new 5th-Generation R-Car SoC that adopts Arm Cortex-A720AE CPU cores for application processing and Arm Cortex-R52 dual lockstep CPU cores for real-time processing.

Honda was represented on the Arm-sponsored session “Revolutionizing the Future of Driving – Unleashing the Power of AI“, which also featured representatives from the BMW Group, Nuro and Rivian. During the session, Dipti Vachani outlined how AI is helping to revolutionize the automotive industry across three key trends:

• Electrification;
• Autonomy; and
• The driver experience.

Hearing from the leading automotive companies represented on the panel, it was clear that scalable, consistent, power-efficient compute platforms are needed to deliver the next-generation of AI-enabled SDVs.

Dipti Vachani also participated in a “Six Five On The Road at CES 2025” discussion about how Arm aims to shape innovation in the automotive industry. This covered a range of topics, from the biggest technology trends for 2025 to Arm’s role across the automotive ecosystem.

Meanwhile, Arm technology was shown to be accelerating software across leading automotive applications throughout CES 2025. Mapbox, a leading platform for powering location experiences, demoed its new virtual platform, the Virtual Head Unit (VHU), which it developed in partnership with Arm and Corellium.

This creates virtual prototypes of the Arm-based in-vehicle hardware before seamlessly integrating these with Mapbox’s navigation stack. Automotive OEMs can use the new VHU to build maps how they want, and then test and render it their way at a quicker rate before deployment.

Elsewhere, AWS Automotive showed how Arm optimizations supported the development of its prototype chatbot-based application for the next-generation of SDVs.

New, innovative consumer tech solutions

As with every CES, the event in Las Vegas highlighted a broad range of the latest consumer technology innovations. On the showfloor, it was difficult to escape the broad range of new TV products, including the latest AI TVs – many of which would be powered by Arm technology. This also included brand-new smart displays that provide a range of information for the smart home or even images and video, like the fireplace in the video below.

However, one notable highlight for the TV market away from the showfloor was Eclipsa Audio. Developed by Google, Samsung, Arm, and the Alliance for Open Media, this new open-source technology delivers a three-dimensional (3D) audio experience, revolutionizing the way people experience sound. Through leveraging the Immersive Audio Model and Formats (IAMF), Eclipsa Audio produces immersive soundscapes, spreading audio vertically and horizontally to closely mimic natural settings.

Arm played a crucial role in the technology through optimizing the Opus codec and IAMF library to enable better performance on Arm CPUs. These enhancements ensure that Eclipsa Audio can deliver unparalleled performance across a variety of consumer devices, from high-end cinema systems to entry-level mobile devices and TVs.  

For more information on Eclipsa Audio, you can read the blog here.

Two new Arm-based XR products garnered significant attention at CES 2025. ThinkAR showcased its AiLens product series, which are lightweight AR smart glasses that offer intuitive experiences enhanced by powerful edge AI capabilities. The devices are powered by Ambiq’s ultra-efficient Apollo4 SoC, which features Arm technology.

Working in conjunction with SoftBank, the AiLens will cover a variety of applications and use cases, including healthcare, workplace productivity and training, retail, navigation and travel, education and skill development, and entertainment.

Moreover, XREAL displayed its new XREAL One Series AR smart glasses. Built on Arm Cortex-A CPU technology, these AR wearables offer impressive display capabilities on a very lightweight form factor, with users able to generate 3D objects through speaking to the devices.

Elsewhere at CES 2025, MediaTek highlighted the capabilities of its Arm-based Kompanio 838 for gaming and education on Chromebook devices. For gaming, all Android games can be played on Chromebook devices that are built on MediaTek’s Kompanio 838 processor. This provides a smooth and responsive experience for players. Meanwhile, its AI intelligence enhances camera capabilities for high-quality image capture and “text-to-image” translation, supporting education use cases for students.

Also leading OEM ASUS demonstrated its Chromebook CZ12, which is designed as a “rugged, student-centric study mate.” The device, which is powered by the Arm-based MediaTek 520 processor, aims to provide enriched educational experiences through a robust design that is easy for students to use.

Bringing advanced AI capabilities to edge and endpoint devices

Alif Semiconductor made waves at CES 2025 by announcing the integration of Arm’s Ethos-U85 NPU into its second generation of Ensemble microcontrollers (MCUs). These new Ensemble MCUs and fusion processors are designed to support generative AI workloads, enabling advanced AI capabilities at the edge and endpoint devices. This is particularly valuable for edge AI applications focused on vision, voice, text, and sensor fusion, providing instant, accurate, and satisfying user experiences without relying on the cloud.

Arm’s standardized Ethos NPU IP was chosen for its superior performance and efficiency, as well as its broad ecosystem support.

Sustainable AI for the future

On the last day of CES 2025, Ami Badani hosted a fascinating panel discussion with representatives from Meta and NVIDIA on “the key to powering a sustainable AI revolution.” All agreed that the next frontier of AI compute will require unprecedented compute power, with Arm, Meta and NVIDIA committed to power-efficient AI technologies and software from cloud to edge. The panel also discussed how the future of AI will see different models for different levels of performance and use cases, with AI resources being delivered more efficiently as part of this sustainable AI future.

Arm technology across every corner of CES 2025

With Arm technology touching 100 percent of the connected global population, AI innovations from our global partner ecosystem were across every corner of CES 2025. Alongside some incredibly exciting announcements, Arm’s presence at CES 2025 is setting the scene for the year ahead, with the Arm compute platform at the heart of all AI experiences.